Bestsellers

Thirty pieces chosen from across the collection: occasion maxis, lace minis, floral midis and the co-ord sets. Between £20 and £200, sized XS to XXXL and UK 6 to 26.

Free UK delivery on every order, no minimum spend, and free 14-day returns.

What this edit is

A shortcut. Nine of our collections run past fifty pieces, and browsing all of them is not how most people want to shop. This is a cross-section — the styles that represent what we actually do, across every length, fabric and occasion we cover.

If you do not know where to start, start here. If you know exactly what you want, the full dress collection is the better route.

What is in it

Eighteen are maxi and six mini, with midis in between. Seventeen are cut for evening, thirteen for parties, twelve for wedding guests and eight for bridesmaids — the occasion end of the shop is well represented, because that is what we make best.

By fabric: eight lace, six chiffon, four satin. By detail: nine backless, eight bodycon, five halter neck, five ruched.

Twelve are black, then pink at five, with white, green, blue, yellow and champagne beige behind.

The three shapes that recur

Looking across this edit, three things come up repeatedly and they are worth knowing as a shorthand for the whole shop.

The satin occasion maxi — halter or one-shoulder, mermaid or column, floor-length. This is our core product and what we would put in front of anyone dressing for a wedding or a formal event.

The lace mini — sheer sleeves, fitted body. The going-out and date-night piece.

The floral midi — A-line, printed, sleeveless. The daytime and summer piece, and the one you will get the most wear from.

Almost everything we make is a variation on one of those three.

Sizing

This edit spans both our size systems: XS to XXXL in letter sizes and UK 6 to 26 in the numeric ones, including the wider W fittings. Full measurements in centimetres are on the size guide.

Our dresses are true to size. Between two sizes, take the larger in satin, lace and chiffon, and your usual size in anything with stretch. For a fitted or mermaid cut, order to your hip measurement.

Delivery and returns

UK delivery is free on every order with no minimum spend, and takes around seven working days. Returns are free within 14 days with a prepaid label in the box, so ordering two sizes and sending one back costs you nothing.

Where to look next

By length: maxi, midi, mini. By occasion: wedding guest, evening, party dresses.