New In

The most recent additions to the collection. New styles land here first, before they filter through to the rest of the shop.

Free UK delivery on every order, no minimum spend, and free 14-day returns.

What lands here

We add in small batches rather than large drops, and a piece stays in New In for a few weeks before settling into its proper collection. If you check back regularly, this is the page to bookmark.

Everything is designed in London and cut to the same sizing as the rest of the shop — XS to XXXL in letter sizes, UK 6 to 26 in the numeric ones. Full measurements in centimetres are on the size guide.

If nothing here suits today

The full range is deeper than this page suggests. Start with dresses for the whole collection, or go by length — maxi, midi, mini — or by occasion, with wedding guest, evening and The Holiday Shop.

Delivery and returns

UK delivery is free on every order with no minimum spend, and takes around seven working days. Returns are free within 14 days with a prepaid label already in the box.